Privacy Policy Information


Pursuant to and for the purposes of EU Regulation 2016/679 (GDPR) we indicate below the information relating to the processing of personal data.

This document makes it possible to understand how personal data will be processed in accessing our site and to collect explicit and informed consent from the user regarding the processing of such data.

In general, the processing of any personal data or information provided to the Data Controller will be carried out according to internationally recognized legal principles of legality, correctness, transparency, purpose limitation and conservation, data minimization, accuracy, integrity and confidentiality and with the purpose to guarantee the services offered on the site, the sale of the products and the activation of an eventual information service with sending of newsletters.

When the user consults the site accepts the terms and conditions of use of the website owned by Alto Milano, in addition to the provisions of this Privacy Policy. Therefore, should the potential user not accept the terms for browsing our site, he is invited not to access or use the content and services offered through the site itself.

1. Data Controller

The data controller of the personal data of users who consult and use the  site is Facenti Srl with headquarters in Via Bruno Buozzi, 23- 25021 Bagnolo Mella (Brescia) - Italy.

The Data Protection Officer (DPO) is Michela Facenti and can be contacted by sending an email to: 

2. The personal data being processed

The data controller may collect and process the personal data of users when they access and visit the site by browsing within the pages, even without registration and without filling in or inserting data in online forms.

Among the personal data collected, independently or through third parties, there may be: Cookies, Usage data, Email, Password ,. Other personal data may be indicated in other sections of this privacy policy. Such personal data may be entered voluntarily by the user, or collected automatically during access to the site. The possible use of Cookies - or other tracking tools, unless otherwise specified, aims to identify the user and record their preferences for purposes strictly related to the provision of the service requested by the user.

Failure to provide certain personal data could prevent or limit the delivery of certain services.

3. Data management in relation to payments

The services offered by the site allow Customers to make payments through Mastercard, Visa and Maestro credit cards, Paypal-verified, bank transfer. The data used for payment are acquired directly by the Service Operator of the requested payment that collects them as specified in the respective privacy policy.

4. Purposes of data processing and legal basis for use

The Data Controller will use the data essentially for the following purposes:

  • Purchase and delivery of products and services: the data is necessary for the management of orders, the supply of products and related services. They can also be used to verify the identity of the user in specific cases such as the loss of access codes in the case of registration to the website with a personal account, to send news letters when required, to allow the saving of favorite articles and generally respond to the user's request for services based on his consent. Not having the data, it will not be possible to provide any service;
  • Marketing and re-marketing: the data can be used to send promotional communications and advertisements based on the interests expressed by the user in relation to the products or services offered. The treatment is based on the user's consent;
  • Compliance with regulatory provisions: in compliance with legal obligations, requests for collection, processing and storage of certain personal data are fulfilled. This management is not done on a voluntary basis by the user as it responds to legal requests that also include accounting or tax obligations;
  • Abuses or violations of the law: the data can be managed to prevent or detect any abuse during the use of the site and, if necessary, to allow the Data Controller to protect correctly in court.

5. Recipients of personal data

• Subjects that act as internal and external data processors, that is, persons, companies or firms that assist and advise the owner in this matter: administrative / accounting, tax, legal, fiscal, financial;

  • Subjects that interact for the functionality of the services provided through the site and for its maintenance;
  • Subjects entrusted by the Data Controller to the processing of data for activities relating to the services offered by the site and obliged to privacy (e.g. employees of the Data Controller);
  • Subjects to whom personal data must be communicated for the purposes envisaged by Italian law.

6.Data retention

The Data Controller undertakes to keep the data necessary for normal commercial operations for the shortest period depending on the service offered. The data processed for marketing purposes will be kept until the data subject's consent is revoked. Data processed for purposes of compliance with regulatory provisions will be kept for the periods provided for by law. Data relating to abuses or violations of the law will be kept for the legal period necessary for the protection of the Data Controller for the purpose of communicating the data to the competent Authorities.

7. User protection

The User of the site has the right to ask the Owner at any time:

• Access to your personal data and details on the processing of the data;

• The deletion of personal data from the data controller's records;

• The limitation of the use of personal data;

• The correction or updating of incomplete or inaccurate data.

The User can also:

• Oppose the use of data for sending newsletters, soft spam and similar tools;

• Withdraw consent to marketing and re-marketing actions.

As well as through the communication channels through which the User defines to be contacted in the phase of providing personal data (email, telephone, sms, mail, notifications) it is possible to contact the DPO at the following email address: 

The User always has the right to lodge a complaint with the Guarantor for the Protection of Personal Data if he considers his personal data to be processed in violation of the regulations in force.

8. Navigation data

The computer systems and software procedures used to operate the platform acquire, during their normal operation, some Personal Data whose transmission is implicit in the use of Internet communication protocols. This information is not collected to be associated with identified interested parties, but by their very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users connecting to the Site, the URI (Uniform Resource Identifier) ​​addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (success, error, etc.) and other parameters relating to the operating system and to the user's computer environment.

These data are used only to obtain anonymous statistical information on the use of the Site and to check its correct functioning, to identify anomalies and / or abuses, and are deleted immediately after processing.

The data could be used to ascertain responsibility in case of hypothetical computer crimes against the platform or third parties.

Address management and sending of email messages

These services are managed by Mailchimp and allow you to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User. These services could also allow the collection of data relating to the date and time of display of the messages by the User, as well as to the User's interaction with them, such as information on clicks on the links inserted in the messages.

Interaction with external social networks and platforms

These services allow interactions with social networks, or other external platforms, directly from the Application pages. The interactions and information acquired by this Application are in any case subject to the User's privacy settings relating to each social network. In the event that an interaction service with social networks is installed, it is possible that, even if the Users do not use the service, the same collect traffic data relating to the pages in which it is installed.

9. Changes

With reference to this information the Data Controller reserves the full right to modify or update the content of the Policy also in compliance with any regulatory changes. The changes will be valid and binding at the time of their publication on the site. It is recommended to visit this section regularly in order to be fully aware of any changes introduced.


Tweet button and Twitter social widgets (Twitter)

The Tweet button and Twitter social widgets are services of interaction with the Twitter social network, provided by Twitter Inc. and the processed data are Cookies and Usage data. Privacy Policy

Facebook social button and widgets (Facebook, Inc.)

The Facebook social button and widgets are services for interacting with the Facebook social network, provided by Facebook, Inc. The Personal Data collected are Cookies and Usage Data.

Privacy Policy

+1 button and Google+ social widgets (Google)

The +1 button and Google+ social widgets are services of interaction with the Google+ social network, provided by Google Inc. Personal data collected are cookies and usage data.

Privacy Policy

Youtube Video Widget (Google)

Youtube is a video content visualization service managed by Google Inc. that allows this Application to integrate such contents within its pages. Personal data collected: Cookies and usage data. Privacy Policy

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal data collected are cookies and usage data. Privacy Policy

Data Center:

Provider: OVH Groupe SAS, registered at the RCS of Lille under number 537 407 926 and based in 2, rue Kellermann, 59100 Roubaix

Location of the data center: Strasbourg (SBG1) – France.


A cookie is a small text file that is stored by the computer when a website is visited by a user. The text stores information that the site is able to read when it is consulted at a later time. Some of these cookies are necessary for the site to function properly, while others are useful to the visitor because they are able to securely store, for example, the user name or language settings. The advantage of having cookies installed on your PC is that you no longer need to compile the same information whenever you want to access a site visited previously.

Our site uses cookies in order to provide its customers with a shopping experience modeled as much as possible around their tastes and preferences. Through cookies we make sure that at every visit to the site you do not have to receive or enter the same information. Cookies are also used to optimize the website's performance: in fact, they make both the final purchase process and the quick search for specific items and products within the site easier. In order to protect personal data against loss and any form of unlawful processing we have taken appropriate technical and organizational measures. For more information, please see our Privacy Policy.

Our site uses different types of cookies, each of which has a specific function.

Functional cookies

These cookies are not indispensable for the functioning of the site, but they improve the quality and the browsing experience

Analytical cookies

These cookies are used for example by Google Analytics to process statistical analyzes on how users navigate the site through computers or mobile applications, the number of pages visited or the number of clicks made on a page while browsing a site. We treat the results of these analyzes anonymously and exclusively for statistical purposes only if the service provider uses cookies in connection with the browser installed on your computer or other devices used to navigate on our site.

Third-party cookies for marketing and retargeting

These cookies are used by trusted third-party companies that allow you to display advertising banners on other affiliated sites, showing you the latest products that you have looked at on our site. While you browse our site, these cookies are also used to show you products that may interest you or are similar to those you have looked at before, based on your browsing history. The use of these cookies does not normally involve the processing of personal data, but may allow connection to your computer or other devices and track saved data: these cookies connect to the browser installed on your computer or other devices used during the navigation on our site.

Social network cookies

These cookies are used to allow your social account to interact with the site. They serve for example to make you express your appreciation and to share it with your friends on social networks. Social network cookies are not necessary for navigation.

Technical and aggregate statistics cookies

Activities strictly necessary for operation

This Application uses Cookies to save the User's session and to perform other activities that are strictly necessary for the functioning of the same, for example in relation to the distribution of traffic.

Activity of saving preferences, optimization and statistics

This Application uses Cookies to save browsing preferences and optimize the User's experience. These cookies include, for example, those for setting the language and currency, or for managing statistics by the site owner.

Other types of cookies or third-party tools that could make use of them

Some of the services listed below may not require the consent of the user or could be managed directly by the owner - depending on how described - without the help of third parties. If among the tools indicated below were present services managed by third parties, these could - in addition to what is specified and also without the knowledge of the Owner - perform tracking activity of the User. For detailed information on this, we recommend that you consult the privacy policies of the services listed.


CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc.

The CloudFlare integration methods require that this filter all the traffic of this Application, ie the communications between this Application and the User's browser, also allowing the collection of statistical data on it.

Personal data collected: Cookies and Various types of Data as specified by the privacy policy of the service. Privacy Policy


These services allow this Application and its partners to communicate, optimize and serve advertisements based on the past use of this Application by the User. This activity is carried out by tracking Usage Data and the use of Cookies, information that is transferred to the partners to which the remarketing and behavioral targeting activity is connected.

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal data collected: Cookies and usage data. Privacy Policy – Opt Out

List of Cookies that could be used

• __utma / Google

• __utmb / Google

• __utmc / Google

• __utmz / Google

• __utmt / Google

• __utmv / Google

• _ga / Google

• _gat / Google

• NID / Google

• PREF / Google

• id / Google

• test_cookie / Google

• Google Adwords Convertion Pixel

• Google Universal

• _js_datr / Facebook

• datr / Facebook

• local / Facebook

• reg_ext_ref / Facebook

• reg_fb_gate / Facebook

• reg_fb_ref ​​/ Facebook

• wd / Facebook

• Facebook

• Google +

• Twitter

• Youtube

• Vimeo

• Polyvore

• Pinterest

• AddVert

• PHPSESSID / Multisafepay

• PayPal

• PHPSESSID / this site

• cb-enabled / this site

• partner_ID / this site

• _pop_code / this site


• Tradedoubler

• Tradetracker

• ShopAlike

• Facebook Convertion Pixel

• Stileo

How to check the installation of Cookies.

In addition to what is indicated in this document, the User can manage the preferences for Cookies directly from within his browser and prevent - for example - that third parties can install them. Through the browser preferences it is also possible to delete the Cookies installed in the past, including the Cookie in which the consent to the installation of Cookies by this site is eventually saved. It is important to note that by disabling all cookies, the operation of this site may be compromised.

The User can find information on how to manage Cookies in his browser at the following addresses: Google ChromeMozilla FirefoxApple Safari and Microsoft Windows Explorer . In the case of services provided by third parties, the User can also exercise his right to object to tracking by inquiring through the privacy policy of the third party, via the opt out link if explicitly provided or by contacting the third party directly. Notwithstanding the foregoing, the Data Controller informs that the User can use Your Online Choices . Through this service it is possible to manage the tracking preferences of most advertising tools. The Data Controller therefore advises Users to use this resource in addition to the information provided in this document.

How to disable cookies through the browser configuration.

You can change your browser to disable cookies through a very simple procedure. Attention: by deactivating the cookies, both the user name and password will no longer be stored on the site's login box. Most browsers (Internet Explorer, Firefox, etc.) are configured to accept cookies. However, most browsers allow you to control and even disable cookies through your browser settings. However, we remind you that disabling navigation or functional cookies can cause the website to malfunction and / or limit the service we offer. To learn more about cookies and how to manage or disable third-party or marketing / retargeting cookies, you can visit 

Instead to disable analytical cookies and to prevent Google Analytics from collecting data on your browsing, you can download the additional component of the browser to deactivate Google Analytics:

Google Chrome:

• Run the Chrome browser

• Click on the chrome settings menu in the browser toolbar next to the url entry window for navigation

• Select Settings

• Click Show Advanced Settings

• In the "Privacy" section click on the "Content settings" button

• In the "Cookies" section you can change the following cookie settings:

   o Allow data to be saved locally

   o Change local data only until the browser is closed

   o Prevent sites from setting cookies

   o Block third-party cookies and site data

   o Manage exceptions for some websites

   o Elimination of one or all cookies.

For more information visit the dedicated page.

Mozilla Firefox:

• Run the Mozilla Firefox Browser

• Click on the firefox settings menu in the browser toolbar next to the url entry window for navigation

• Select Options

• Select the Privacy panel

• Click Show Advanced Settings

• In the "Privacy" section click on the "Content settings" button

• In the "Tracking" section you can change the following cookie settings:

   o Request sites not to make any tracking

   o Communicate to sites the availability to be tracked

   o Do not communicate any preferences regarding the tracking of personal data

• From the "History" section it is possible:

   o By enabling "Use custom settings" select to accept third-party cookies (always, from the most visited sites or never) and to keep them for a specific period (until they expire, when Firefox closes or ask every time)

   o Remove individual stored cookies.

For more information visit the dedicated page.

Internet Explorer:

• Run the Internet Explorer browser

• Click on the Tools button and choose Internet Options

• Click on the Privacy tab and in the Settings section change the slider according to the desired action for cookies:

   o Block all cookies

   o Allow all cookies

   o Selection of sites from which to obtain cookies: move the cursor to an intermediate position so as not to block or allow all cookies, then press on Sites, in the Address Website box enter a website and then press Block or Allow.

For more information visit the dedicated page.


• Run the Safari Browser

• Click on Safari, select Preferences and click on Privacy

• In the Block Cookie section specify how Safari must accept cookies from websites.

• To view which sites have stored cookies click on Details

For more information visit the dedicated page.

Safari iOS (mobile devices):

• Run the iOS Safari Browser

• Tap on Settings and then Safari

• Tap on Block Cookies and choose between the various options: "Never", "Third-party and advertisers" or "Always"

• To delete all cookies stored by Safari, tap on Settings, then on Safari and finally on Cancel Cookies and data.

For more information visit the dedicated page.


• Run the Opera Browser

• Click on the Preferences then on Advanced and finally on Cookies

• Select one of the following options:

   o Accept all cookies

   o Accept cookies only from the site you visit: third-party cookies that are sent from a domain other than the one you are visiting will be rejected

   o Never accept cookies: all cookies will never be saved.

For more information visit the dedicated page.

Legal references

Notice to European Users: this privacy policy statement has been prepared in fulfillment of the obligations set forth in Art. 10 of the Directive n. 95/46 / CE, as well as the provisions of Directive 2002/58 / EC, as updated by Directive 2009/136 / EC, regarding Cookies. This privacy policy applies exclusively to this Application. This page is visible through the link at the bottom of all the pages of the Site pursuant to art. 122 second paragraph of Legislative Decree 196/2003 and following the simplified procedures for the information and the acquisition of the consent for the use of cookies published in the Official Gazette n.126 of 3 June 2014 and relative register of provisions n.229 of 8 May 2014.

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