Facenti

I primi passi li abbiamo fatti noi, in un periodo non facile, in cui abbiamo ricercato il meglio - nel lavoro e nel prodotto - per affidare ai nostri figli gli stessi principi etici e morali che ci contraddistinguono da sempre, consci della costante responsabilità sociale della nostra impresa. In questo ci hanno aiutato i valori della nostra famiglia: il fare insieme, con impegno, passione e tradizione che ci auguriamo si tramandino alle nuove generazioni con dignità e umiltà.

"Ricordo le sue mani da meccanico muoversi su quelle macchine da calze con maestria e grazia, in modo davvero preciso al pari di un orologio svizzero"

Luigi Facenti

Passion since 1923

Facenti was born from the intuition of entrepreneurial Italo, who starts a socks production in 1923. The innovative spirit of the founder and his calling to originality, since his education in Switzerland, are characterized by the choice of machineries d’avant-garde and the brand with the acronym CIF (Calzificio Italo Facenti) engraved in the collar of the family bulldog. In 1948 his son Luigi opens up a new stage of production oriented to the originality and creativity. Thanks to the production and technical experience, he introduces single and double crochet and fancy patterns that soon become the distinctive features of Facenti brand.

The ‘80s mark the beginning of a new distribution retail model, which specializes in underwear and hosiery. Luigi introduces Doing brand and the sock, from a mere accessory, becomes an essential element of style. In the 90’s the third generational shift takes place. Michela, graduated in Economics, radically reorganizes the company and broadens the International market. With her feminine sensibility, the attention to details and passion for fashion, she introduces a brand of excellence Made in Italy: Alto Milano, the perfect alchemy between tradition and modernity, research and innovation.

Italian creativity

The competence and the ability to create is increasingly recognized: after centuries of revolutions and changes the Italian taste and style are confirmed as unique. The interpretation of the trends and evolution of the proposals grow with fashion, confirming the wordwide excellence of Made in Italy.